The Beam family (an anglicized version of the German name Böhm) is one of the greatest dynasties in the history of American whiskey. Members notably include James Beauregard Beam, better known as Jim Beam, who took over the family business at the end of Prohibition with the reopening of the Clermont distillery in 1935. The brand that bears his name is today one of the highest-selling bourbons in the world. The group bought National Distillers in 1987, acquiring several brands and the Brooker Noe distillery in the process. In 2014, the company became a subsidiary of the Japanese group Suntory, making it one of the main stakeholders in the industry.

Jim Beam The Devil’’s Cut is a reference to the bourbon absorbed by the cask during maturation. Jim Beam has managed to successfully extract this bourbon from its American white oak casks and mix it with aged bourbons.