The domaine was established in 1950 by Luigi Pira. It is located in Serralunga d'Alba, in the heart of the Langhe region near Barolo and in the vicinity of other prestigious domaines such as Angelo Gaja’s vineyard. It is without a shadow of a doubt a rising star among the Piedmont vineyards. The Azienda spans some ten hectares on the Marenca, Margheria and Vignarionda terroirs. In fact, it shares some parcels with Angelo Gaja, another major Piedmontese big hitter. Cultivated without chemicals, the vines produce powerful structured wines which are richly complex. It gets the most out of its Nebbiolo grapes but is still in the shadow of certain Barolo stars. It is a boon for fine Italian wine aficionados. Gianpaolo Pira has now taken over the reins at the domaine. It is setting the bar high and its wines have the potential to age for 25 years and sometimes more.

This Barolo is ruby-coloured with a hint of brick red. It has a superb and highly complex nose. It exudes aromas of dried flowers such as roses, tobacco, and leather, as is often the case with Barolos. It is superb on the palate and extremely silky. The tannins are conspicuous, but will mellow after five years of cellaring. Outstanding.