The domaine was established in 1950 by Luigi Pira. It is located in Serralunga d'Alba, in the heart of the Langhe region near Barolo and in the vicinity of other prestigious domaines such as Angelo Gaja’s vineyard. It is without a shadow of a doubt a rising star among the Piedmont vineyards. The Azienda spans some ten hectares on the Marenca, Margheria and Vignarionda terroirs. In fact, it shares some parcels with Angelo Gaja, another major Piedmontese big hitter. Cultivated without chemicals, the vines produce powerful structured wines which are richly complex. It gets the most out of its Nebbiolo grapes but is still in the shadow of certain Barolo stars. It is a boon for fine Italian wine aficionados. Gianpaolo Pira has now taken over the reins at the domaine. It is setting the bar high and its wines have the potential to age for 25 years and sometimes more.

This cuvée is a single varietal made from Nebbiolo grapes cultivated on limestone soils 330m above sea level. The Rionda parcel is considered to be one of the finest grands crus in the Serralunga vineyards. The wine is vinified in a temperature-regulated vat for about twenty days, then aged for a year in a large French oak casks. Over time, it develops fragrant Morello cherry, herb and sometimes even dried flower aromas. Its pleasing tannic structure and the tartness which is a characteristic of this grape variety make it a safe bet for cellaring.