Bally’‘s history began with the foundation in 1774 of the Lajus Habitation, a sugar refinery in Carbet, Martinique. In 1917, the French engineer Jacques Bally bought the premises and updated the distillery’‘s equipment. It developed international renown under his direction. In 1987, it was moved to Simon, and then to Saint James in 1996. The brand is currently owned by the La Martiniquaise group.

A Bally rhum agricole distilled in 1987. Bally is known for its vintage rums, as Jacques Bally was one of the first to begin ageing part of his production. Today, Bally offers a wide range of these vintage rums, some very old, such as the famous 1929.