In the 19th century, Giovanni Conterno joined his father on the family domaine in Monforte d'Alba (between Turin and the coast). This domaine was an export success from the very outset with its Barolo Reserve, which was only produced in the best years. In the late 1930s, Giovanni handed the baton to his son Giacomo, who was followed in turn by his sons Giovanni and Aldo. However, a few years later, and after some time spent in California, Aldo decided to set up his own domaine, Poderi Aldo Conterno, in 1969 (also in Monforte d'Alba). Today, the domaine spans 25 hectares in the heart of the Barolo wine region and produces renowned wines.