The origins of the Johnnie Walker and Sons brands date back to 1820 when John Walker, a Scottish greengrocer from Kilmarnock, began selling whisky in his store. Although he established the brand, it was his descendants who built the business’ renown and, more specifically, the now-so iconic stocky square bottle and its label placed at a 24° angle. Since being bought by DCL (the predecessor of Diageo) in 1925, Johnnie Walker has continued to develop its range of products, all blends of malts from Scotland’s leading distilleries (Cardhu, Caol Ila, Talisker, etc.).

A Johnnie Walker Red Label bottled in the 1960s. First released in 1909, at the same time as Johnnie Walker Black Label, Red Label is the “striding man” brand’’s most popular blend and one of the best-selling and best-known blends in the world.