Wine for sale: Patrón

Patrón

Patrón is a brand of tequila produced by the Patrón Spirits Company. The original brand was produced by Casa 7 Leguas, one of the oldest distilleries in Mexico. It was bought in 1989 by St. Maarten Spirits, a company owned by American billionaire John Paul DeJoria and Martin Crowley. In 2002, production was moved to a new distillery. Following the example of the Grey Goose vodka brand, the new CEO Ed Brown, presented Patrón as a premium tequila aimed primarily at night clubs and bars. The strategy proved a success and the brand was sold to Bacardi in 2018 for just over 5 billion dollars. As well as the classic white and oak-aged versions, many other versions exist with flavourings such as chocolate, coffee, and orange.